Psychology for a Better World: Working with People to Save the Planet

Niki Harré

Can you save the planet and have some fun along the way? Aimed at the teacher who updates students on the latest climate change negotiations, the conservationist who works to protect endangered species, the office manager who buys fair-trade coffee or the city councillor who lobbies for cycle lanes, this book is a guide for everyone who is trying to create a more sustainable planet.


Psychology for a Better World explains how we can get others to join us. Based on the latest psychological research, Niki Harré shows which strategies work (drawing on positive emotions, role modelling and social identity), which don’t, and why. The book ends with a self-help guide for sustainability advocates that outlines how we can work for change at the personal, group and civic level.



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Niki Harré is an associate professor of psychology at the University of Auckland. She is the author of highly-cited articles on social and environmental activism, editor, with Quentin Atkinson, of the book Carbon Neutral by 2020: How New Zealanders Can Tackle Climate Change and author of The Infinite Game: How to Live Well Together (Auckland University Press, 2018).

Click here to download the 'Keeping What we Value in Play' supporting manual for Psychology for a Better World (717.7 kB, PDF)
May 2018, 210 x 140 mm, 236 pages
Paperback, ISBN 9781869408855, $29.99